Turning ideas into successful start-ups
Amsterdam Center for Entrepreneurship
ACE (Amsterdam Center for Entrepreneurship) is passionate about innovative tech and science-based ideas. ACE is the link between student, researchers and an extensive network of mentors and business professionals to turn big ideas into viable business plans.
A website and brand material to highlight the main programmes in this student-led organisation: Ready to Start and Ready to Scale.
Ready to Start is a start-up program for early-stage startups and innovators with a great business idea. Ready to Scale is a scale-up support for entrepreneurs from Noord-Holland and Flevoland who would like to tap into the knowledge/scientific potential of the Amsterdam universities.
The basic concept of the logo (of both ACE and the programmes) comes from the shipping containers in which the start-up village is based. The identity shows a clear differentiation in colour between the two programmes and yet a clear coherence due to the gradient that is used. The overarching ACE logo is black to keep the focus on the programmes.
Brand identity design
In collaboration with
Brand & communications agency Meijer & Walters, Amsterdam.