Project// Blendweekend branding
Activities// logo + web design and brand identity
Blendweekend is a startup – organising wine weekends for solo travelling wine lovers in their 30’s and 40’s.
To design a logo, identity and website for Blendweekend. The look and feel should be premium, fresh, yet accessible. The target audience is wine lovers in their 30’s and 40’s, and preferably solo travelling, wanting to discover, relax and meet people in a weekend at the countryside in the Netherlands.
The photography gives an immediate feel to the relaxed atmosphere during these weekends. A hand-written logo gives a playful touch to the identity.