Employee engagement and empowerment

Heineken International HR

The challenge

Many HR documentation and guidelines are perceived as dull and low priority by employees. How might we create engaging and empowering content that will positively support our employees?

The solution

The creative outputs match the HR communications strategy objectives: to protect, engage, empower and inform.

To protect: a limited edition bottle with the 12 HR Health & Safety rules.
To engage and empower: a Design Thinking workshop for all employees where input and participation is valued.
To inform: a quarterly newsletter with all the latest updates.