Hocoma

Project// Hocoma brand identity

Client// communications agency Meijer & Walters

Activities// brand identity, final artwork

Background

While working with the design team of Meijer & Walters, we’ve created a colourful, graphical concept for the Hocoma brand identity. Hocoma is global market leader in the development, manufacturing and marketing of robotic and sensor-based devices for functional movement therapy.

Briefing

To revise and merge Hocoma’s & Motek’s Corporate Design into a fresh proposal that has a strong visual connection highlighting the innovative and human aspect. Emphasising the high quality, innovative feel of the brand. Showing cutting edge technology in an engaging and surprising way.

Result

Using photography of real people in realistic situations makes the human aspect leading, while innovation and technology answer their needs. The design adds fresh colours and clean typography. Both brands (Hocoma and Motek) can appear next to each other while each brand keeps its own unique characteristics.

The overall company vision is to be the total solution provider over the entire rehabilitation continuum.