Magnolia

Project// brand identity
Client// design studio Zeeman+Beemster
Activities// concept, logo design, artwork

 

Briefing

The founders of Magnolia funeral services want to differentiate themselves by offering a unique and personal farewell.

 

Insight & result

We want to break with the trend of using dark and heavy colours among funeral services. Magnolia stands out by using a soothing green and light grey as main colours. The hand drawn flower gives a personal and authentic finishing touch to this brand identity.