Philips Lighting

Project // international product magazine
Client // communications agency King Amsterdam
Activities // Creative artwork for 10 international markets

 

Background

At communications agency KING I’ve contributed to many communication campaigns (including POS materials, VR tools and web design) for Philips Lighting and its resellers.

Briefing

Philips develops different lighting collections. The Coreline series is professional led lighting for different spaces and occasions. The brochure is mainly used by installers and should therefore have easy navigation and provide clear information.

Result

The booklet has a fresh green look and provides the reader with clear product information, but also interviews and background information to give an overall feel of the product experience. My responsibility includes the delivery of artwork and partly design for all these markets, including the translation for 10+ markets.