Celebrating agency group results

Brief

Clemenger Group Limited is the holding company of a group of advertising and marketing communications agencies throughout Australia and New Zealand. Every year, the Clemenger Group reports its financial figures in an annual report. And instead of only presenting the financial performance, this online report is a celebration of the work, the people and the agencies that form the basis for the Group results.

Result

The concept for this project is based on ‘Creativity is always the answer’ – the overarching theme for all agencies within the Group who offer various disciplines and category expertise. The round, playful and fluid shapes represent the nature of the creative process and the work.